Why Hiring a Growth Strategist, Operations Strategist, and Marketing Leader Rolled Into One Person is a No-Brainer for Smaller Companies and Funded Startups
In today’s economic climate, every dollar matters. Small- to mid-sized companies are being squeezed from both ends—rising costs and the urgent need to grow. But here’s the truth: cutting your way to profitability only goes so far. Growth is non-negotiable. You need someone who can drive it—strategically and affordably. Enter the triple threat: a growth […]
What Manufacturers Are Really Missing
We’ve worked with manufacturers across industries — machining, fabrication, packaging, chemicals, and beyond — and no matter the size or niche, the same issues bubble up again and again: Practical Takeaways for Manufacturers Right Now Whether you ever work with us or not, here are some things we believe every manufacturer should consider: Why It […]
How Do I Generate More Qualified Leads?
It’s the #1 question I get from manufacturers, distributors, and industrial companies. “How do we get more qualified leads?” If you’re a CEO, VP of sales, a marketing manager, or a president of a $5–50M industrial company, you’ve likely poured time and money into tradeshows, social posts, cold calls, email campaigns—and still aren’t seeing the […]
Why You Can’t Afford to Go Quiet Right Now
Dear Manufacturing Leaders, Economic downturns. Supply chain disruption. Rising costs. It feels like everything is working against you — and your instinct might be to pull back on marketing. I get it. I’ve spent more than 30 years in manufacturing marketing and have worked alongside owners, leadership teams, and sales reps. But here’s the truth: […]
What Digital Marketing Agencies Don’t Teach You About SEO
Tips and tricks for deep, lasting, impactful, comprehensive organic SEO that digital marketing agencies don’t teach you because they want you beholden to them to run paid ad campaigns and upsell you. Gina Tabasso presented to The Giver Marketing Network in this live 1-hour podcast. You will find out methods you can use to get […]
The Manufacturers’ Efficiency Webinar Series: How to Lean Six Sigma Your Marketing
This is the seventh in The Manufacturers’ Efficiency Webinar Series from April 2025 with Matt Wizeman, Focal Point Business Coaching; Gina Tabasso, Barracuda B2B Marketing; and Rich Bello, Schooley Mitchell. Gina presents on how to Lean Six Sigma your marketing strategy, because a process is a process and any process can be optimized.
The Manufacturers’ Efficiency Webinar Series: Dumpster Diving — Find Savings in Waste Expenses
This is the sixth in The Manufacturers’ Efficiency Webinar Series from March 2025 with Matt Wizeman, Focal Point Business Coaching; Gina Tabasso, Barracuda B2B Marketing; and Rich Bello, Schooley Mitchell. Rich presents on how to find savings in your waste expenses.
Barracuda B2B Marketing Receives its WBE and EDGE Certifications from the State of Ohio
We are proud to be 100% woman owned, controlled, and managed and to be recognized by the State of Ohio with the support of The Urban League of Greater Cleveland. This will allow us access to specific contracts, funding, and networking opportunities, especially with corporations and government agencies that have set-aside programs for women-owned businesses. […]
Manufacturing at Risk: Securing the Future of Industry
What Does Technology Mean for Manufacturing — and Why are We Failing to Protect our Businesses? On March 13, 2025, my colleagues Samir Black, Co-Owner of Data Pros Consulting and Founder of Forseti Verify, and KAM McGrail, Cloud Fellow at Dito and Founder of Raptor Email Security, and Gina Tabasso, Founder of Barracuda B2B Marketing […]
Shipping and Freight Cost Reduction
You may have already read my blog where I talk about National Utilities Refund audits and how you can reduce rates, decrease consumption, and recapture or remove overages and errors going back 36-48 months and forward indefinitely. Well, it just got better. We have added shipping and freight audits. Within 72 hours, we can save […]
Navigating Manufacturing and Marketing
I was a guest on Deb Coviello’s Drop In CEO podcast this month where we talked about helping small- and medium-sized manufacturing companies tell their story vs. just providing marketing services.
Must-Have Marketing Strategies for Manufacturers
The fourth in a webinar series for manufacturers from Jan. 2025 with Gina Tabasso, Barracuda B2B Marketing; Matt Wizeman, Focal Point Business Coaching; and Rich Bello, Schooley Mitchell. Watch Gina Tabasso, founder, Barracuda B2B Marketing, as she presents must-have marketing strategies for manufacturers: • Are you tired of your marketing efforts falling short or you’re […]
The Manufacturers’ Efficiency Webinar Series: Why every manufacturing owner needs an exit strategy
This is the fifth in a webinar series for manufacturers from February 2025 with Matt Wizeman, Focal Point Business Coaching; Gina Tabasso, Barracuda B2B Marketing; and Rich Bello, Schooley Mitchell. Matt presents on exit planning and we give some great examples.
The Manufacturers’ Efficiency Webinar Series: Taking Control of Your Shipping Expenses
The third in a webinar series for manufacturers from Dec. 2024 with Gina Tabasso, Barracuda B2B Marketing; Matt Wizeman, Focal Point Business Coaching; and Rich Bello, Schooley Mitchell. We know shipping costs are high, and seemingly always increasing. We also address the current issues impacting supply chain on a global scale. Join Schooley-Mitchell Strategic Partner […]
The Manufacturers’ Efficiency Webinar Series: Change Management Essentials
The second in a webinar series for manufacturers from Nov. 2024 with Gina Tabasso, Barracuda B2B Marketing; Matt Wizeman, Focal Point Business Coaching; and Rich Bello, Schooley Mitchell. Few organizations have embedded change as a key component of their culture, but those that don’t change wake up one day to find themselves irrelevant at best. […]
The Manufacturers’ Efficiency Webinar Series: Don’t Retreat, Advance!
The first in a webinar series for manufacturers from Oct. 2024 with Gina Tabasso, Barracuda B2B Marketing; Matt Wizeman, Focal Point Business Coaching; and Rich Bello, Schooley Mitchell. They explore why manufacturers should continue to invest in the downturn, how to reduce costs, reduce waste and energy leaks, fund their investments, feed their marketing funnel, […]
BIG ANNOUNCEMENT: 4 Additional Ways We Help Manufacturers Grow
We have an exciting announcement! In addition to marketing strategy and implementation, we’ve added four more tools to the arsenal to serve industrial companies: Lean Six Sigma Black Belt Projects, National Utilities Refund Audits, The Manufacturing Resource Group’s collaborative service offerings, and a webinar series. Simply put: we will save you money to make you […]
Why Relationships Matter
Becoming a Big Sister Before we talk about marketing, I have a very personal story to tell. I was 22 years old and wanted to make a difference. I worked for a company close to a children’s home; so, I applied to be a big sister. I was assigned to a 15-year-old girl who was […]
Why B2B Companies Need Marketing
Why B2B Companies Need Marketing Blog 1 in a series of 4 on Must-Have Marketing Strategies In 2024, we gave a series of presentations at marketing and manufacturing conferences on Must-Have Marketing Strategies for B2B companies. We are breaking that larger presentation down into four informative blogs. The first in the series is: Why do […]
Must-Have Marketing Strategies for Manufacturers
I gave this presentation at an annual marketing conference that included attendees from all industries. These strategies can be applied to any B2B company. The presentation was intended to be educational. Reach out if you have questions.