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Why B2B Companies Need Marketing

B2B companies need marketing

Why B2B Companies Need Marketing Blog 1 in a series of 4 on Must-Have Marketing Strategies  In 2024, we gave a series of presentations at marketing and manufacturing conferences on Must-Have Marketing Strategies for B2B companies. We are breaking that larger presentation down into four informative blogs. The first in the series is: Why do […]

Must-Have Marketing Strategies for Manufacturers

I gave this presentation at an annual marketing conference that included attendees from all industries. These strategies can be applied to any B2B company. The presentation was intended to be educational. Reach out if you have questions.

Fun Facts About Barracuda (us and the fish)

Barracuda fish

Why a barracuda you might ask? Well, it’s a nickname give to Gina by one of her clients who has become a friend. He lovingly told her at the end of the project that she was a barracuda because she went after it and got it done. He stated that it wouldn’t have happened without […]

Five tips on how to develop buyer personas for your manufacturing business and use them to improve lead generation and nurturing

buyer personas

Tip 1: Conduct Research to Understand Your Target Audience To develop buyer personas, you need to understand your target audience. Conduct market research, surveys, interviews, and analyze customer data to gather insights about their demographics, job roles, pain points, challenges, goals, and purchasing behavior. This information will help you create detailed profiles of your ideal […]

How score mentorship helped me start my business

SCORE Mentorship helps Barracuda B2B form its business plan and financials

Check out the interview I did with SCORE about my experience working with a no-cost mentor/coach. Game changer! What do you do? Barracuda B2B Marketing is a marketing consulting firm that believes in servant leadership to empower B2B companies through realistic and proven foundational and growth marketing strategies and incisive, data-driven support to elevate their […]

How manufacturing process improvement strategies apply to marketing

Lean Six Sigma DMAIC for marketing

Lean Six Sigma is a methodology that aims to improve processes, eliminate waste, and increase efficiency by using statistical analysis and continuous improvement techniques. Its principles can also be applied to marketing for manufacturers. Here are 5 ways Lean Six Sigma is used to understand and optimize marketing for manufacturers: 1. Define the problem and […]

Five marketing tips that a manufacturing company can use to position itself

branding for manufacturing companies

Tip 1: Highlight Your Unique Selling Points To position your manufacturing company effectively, identify and communicate your unique selling points. These could be your expertise in a specific niche, proprietary technology, or exceptional customer service. Clearly articulate what sets you apart from your competitors and why customers should choose your company over others. Tip 2: […]