Join me in this The Manufacturing C podcast with Jim Mayer where he says, “One thing I’ve learned about culture: If you have to say it’s strong, it probably isn’t. That came up in my conversation with Gina Tabasso.
She’s worked in manufacturing for decades, inside companies, inside trade publications, and now as a founder. She’s welding certified. Lean Six Sigma certified. Sales trained. She’s seen this industry from every angle.
At one point she said: “What made me more valuable—and made me more than just a marketer—was when I learned to speak other languages.” Not Spanish or German. She meant the language of sales. Of operations. Of frontline work.
And she’s right—half the disconnect in manufacturing comes from people talking past each other. Marketing says one thing, sales another, operations a third. And nobody’s translating. That’s what this episode is about. Culture. Communication. And how to lead when nobody’s using the same words for the same problems.”