For years, I described myself as a marketer and later as a fractional CMO because…
This came out of a conversation with Matt Hall about signals: the indicators that tell…
There is still a deeply held belief in many B2B and manufacturing organizations that if…
For years, manufacturers and B2B companies focused heavily on SEO (Search Engine Optimization) because being…
“That’s how we’ve always done it” doesn’t just slow innovation, it quietly erodes margin, weakens…
Manufacturers don’t struggle because they lack effort. They struggle because they keep applying yesterday’s logic…
Entrepreneurship, leadership, and growth are often glamorized in ways that ignore the emotional reality behind…
This is the third and final part of my AI supply chain risk newsletter series….
Last week, I wrote about AI supply chains and risk. I planned for this week…
Everyone is talking about AI. Very few are talking about AI supply chains. And that’s…
With Saint Patrick’s Day still visible in the rearview mirror – and corned beef, sauerkraut,…
Manufacturers scrutinize material costs, labor efficiency, scrap rates, and machine uptime. But one expense category…
You’ve probably heard the word crisis more times in the last five years than in…
For decades, aerospace has been positioned as the pinnacle of manufacturing success due to tight…
In every economic disruption, businesses don’t move together. They split. Some accelerate. Some stall. That…
There was a time when the highest-value professional in any organization was the specialist. The…
Join us online to crack the code of strategic planning and boost your efficiency like…
Starting and growing a consulting business doesn’t look heroic from the outside. It looks messy….
The Manufacturers’ Efficiency Webinar Series delivered a lunch and learn on Feb. 12, 2026, to…
Artificial intelligence has transformed how we work, write, and solve problems. As someone who’s used…
In our 15th webinar, Gina Tabasso of Barracuda B2B discusses how alignment of sales, marketing…
Most manufacturers I work with aren’t anti-marketing. They’re skeptical of it. And honestly? I get…
I’ve worked with manufacturing startups that couldn’t wait to hit their first million, and others…
I hear this all the time from manufacturers: After many years working in and with…
In Episode 16 of The Throughput Manufacturing Show, host Josh McCain welcomes Gina Tabasso, Founder…
For most of my career in manufacturing and B2B, I was taught, directly and indirectly,…
I’m back from my two weeks of R&R during the holidays. Did you miss me?…
Many mid-size manufacturers are stuck between legacy systems and the promise of AI-driven automation. The…
In our 14th webinar, Rich Bello of Schooley-Mitchell breaks down all the hidden fees when…
Last week, my family experienced one of those nights you don’t plan for, can’t anticipate,…
In our 13th webinar, Matt Wizeman of Focal Point Coaching breaks down why every manufacturer…
Dear Friends, Since I manage social media for a living and since my experience with…
Are you still using an Excel spreadsheet to track sales? Most manufacturers think a CRM…
When most people hear Lean Six Sigma, they think of production floors, takt time, and…
In manufacturing, success has always depended on precision, not just in machining or assembly, but…
If the last few years have taught manufacturers anything, it’s that global supply chains are…
It’s our 1-year anniversary of starting this series and the 12th webinar we’ve offered. In…
My Great-Grandmother came to the U.S. from Ukraine just after 1900. She brought little with…
Last Tuesday night, my mom decided to do something she loves: feed apples to the…
Lately, I’ve met a lot of marketers who claim to “specialize in manufacturing.” They talk…
This is a great and nuanced question. In my experience working with manufacturing clients, especially…
The 11th in The Manufacturers’ Efficiency Webinar Series where Rich Bello of Schooley Mitchell gives…
There’s something deeply satisfying about helping people bring their ideas to life by turning passion…
Over the past year or so, I’ve met so many of you who are on…
This week, I had the opportunity to attend FABTECH in Chicago with my business partner…
TRIGGER WARNING: This is a very personal, true story that happened to me last week…
My business partner, Sarang Kamalakar of Humac.ai, is coming to the United States this weekend…
Leaders in manufacturing often get asked about their “why.” Why do we do what we…
What I’ve Learned, Built, and Accomplished When I took the leap to go full time…
One of the most common challenges I see in manufacturing organizations is the great divide…
When it comes to building or selling a manufacturing business, “value” is more than just…
In today’s hyper-competitive market, it’s not the biggest fish that survives; it’s the one that…
Last week we discussed SEO versus GEO, and what that means for businesses. I promised…
The Throughput Manufacturing Summit was set for August 8, 15, and 22, 2025, and offered…
I didn’t start in strategy. I didn’t start in SEO. I started in content with…
There’s a shift happening in manufacturing; and it’s long overdue. For decades, the industry has…
Hot off the presses, the latest installment of The Manufacturer’s Efficiency Webinar Series: Save Money…
After more than three decades in manufacturing and B2B marketing and working in-house for 11…
We’re halfway through 2025, and manufacturers are feeling the pressure from every direction. Raw materials…
The manufacturing industry is experiencing one of the most significant transformations in its history thanks…
This week and last week, I was forced to hit pause. The culprit? Pneumonia. It…
If we’re ever in a room together, don’t be surprised if I start pointing at…
Those who know me know I had a racehorse for 24 years. He was a…
In the world of manufacturing, we live by project charters, standard work, and the voice…
Employee turnover remains a pressing challenge for manufacturers and impacts productivity, morale, and profitability. The…
Every so often, I hear: “We’d love to work with you, but we can’t afford…
Starting a business is thrilling—but let’s be honest—it can also feel scary. When I launched…
Join me in this The Manufacturing C podcast with Jim Mayer where he says, “One…
In today’s economic climate, every dollar matters. Small- to mid-sized companies are being squeezed from…
We’ve worked with manufacturers across industries — machining, fabrication, packaging, chemicals, and beyond — and…
It’s the #1 question I get from manufacturers, distributors, and industrial companies. “How do we…
Dear Manufacturing Leaders, Economic downturns. Supply chain disruption. Rising costs. It feels like everything is…
Tips and tricks for deep, lasting, impactful, comprehensive organic SEO that digital marketing agencies don’t…
This is the seventh in The Manufacturers’ Efficiency Webinar Series from April 2025 with Matt…
This is the sixth in The Manufacturers’ Efficiency Webinar Series from March 2025 with Matt…
We are proud to be 100% woman owned, controlled, and managed and to be recognized…
What Does Technology Mean for Manufacturing — and Why are We Failing to Protect our…
You may have already read my blog where I talk about National Utilities Refund audits…
I was a guest on Deb Coviello’s Drop In CEO podcast this month where we…
The fourth in a webinar series for manufacturers from Jan. 2025 with Gina Tabasso, Barracuda…
This is the fifth in a webinar series for manufacturers from February 2025 with Matt…
The third in a webinar series for manufacturers from Dec. 2024 with Gina Tabasso, Barracuda…
The second in a webinar series for manufacturers from Nov. 2024 with Gina Tabasso, Barracuda…
The first in a webinar series for manufacturers from Oct. 2024 with Gina Tabasso, Barracuda…
We have an exciting announcement! In addition to marketing strategy and implementation, we’ve added four…
Becoming a Big Sister Before we talk about marketing, I have a very personal story…
Why B2B Companies Need Marketing Blog 1 in a series of 4 on Must-Have Marketing…
I gave this presentation at an annual marketing conference that included attendees from all industries….
Why a barracuda you might ask? Well, it’s a nickname give to Gina by one…
Tip 1: Know Your Target Audience to Create Awareness The first stage of the marketing…
Tip 1: Conduct Research to Understand Your Target Audience To develop buyer personas, you need…
Check out the interview I did with SCORE about my experience working with a no-cost…
Tip 1: Define Your Objectives Before conducting a SWOT analysis, it’s essential to define your…
Lean Six Sigma is a methodology that aims to improve processes, eliminate waste, and increase…
Tip 1: Highlight Your Unique Selling Points To position your manufacturing company effectively, identify and…
