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B2B companies need marketing

Why B2B Companies Need Marketing

Why B2B Companies Need Marketing Blog 1 in a series of 4 on Must-Have Marketing…

Must-Have Marketing Strategies for Manufacturers

I gave this presentation at an annual marketing conference that included attendees from all industries….

Barracuda fish

Fun Facts About Barracuda (us and the fish)

Why a barracuda you might ask? Well, it’s a nickname give to Gina by one…

Barracuda B2B Marketing sell sheet page 1

Barracuda B2B Marketing sell sheet

marketing funnel buyer journey

Five tips on how to optimize the marketing journey — awareness, consideration, conversion, loyalty, and advocacy

Tip 1: Know Your Target Audience to Create Awareness The first stage of the marketing…

buyer personas

Five tips on how to develop buyer personas for your manufacturing business and use them to improve lead generation and nurturing

Tip 1: Conduct Research to Understand Your Target Audience To develop buyer personas, you need…