Barracuda B2B Marketing logo.


Our Main Services

View our range of marketing services designed to elevate your brand’s presence.

Annual Marketing Strategy

We identify channels, marketing mix, goals, timeline, unique selling points, SWOT analysis, market size & growth, competitive analysis, buyer personas, market segmentation, marketing funnel, communication strategy, marketing calendar, budget, tech stack, and current analytics analysis.

Marketing Calendar

We carefully develop and execute a comprehensive plan that encompasses all marketing initiatives and campaigns, structured within a four-quarter calendar, resulting in maximum impact and success across all channels throughout the year.

Monthly Retainer

We are committed to exceeding our clients’ expectations through the provision of expert monthly guidance sessions. Our strategic refinements are based on current analytics data to ensure optimal results for every campaign.

Sales & Marketing Assessment

Our assessment process includes a two-hour discovery session with leadership, one-hour “day-in-the-life” interviews with sales and marketing teams, voice-of-customer interviews with 3-5 current, past, or prospective customers along with a thorough analysis, review, and recommendations.

Additional Services

These services encompass marketing solutions designed to enhance your online presence, engage your audience, and drive your business forward, ranging from strategic social media posts and SEO-optimized web content to in-depth monthly analytics, bespoke sales materials, and advanced marketing automation strategies.

Social Media Posts

Write and distribute 2-5 social posts per week per channel

Web Content and Blogs

Write and distribute SEO-optimized content for added or updated web pages or regularly scheduled blog

Monthly Analytics

Analyze and present monthly analytics for website, email marketing and social media

Sales Materials

Create ad-hoc sales support materials such as flyers, brochures, presentations, tradeshow booth graphics, etc.

Lead Magnets

Write case studies, whitepapers, articles, e-books, etc.

Media Relations

Gather list of media contacts relevant to your industry; reach out to them and make introductions and write and distribute press releases

Claiming Local Listings

Claim all free listings such as Google My Business, Yelp, BBB, Industrynet, Thomas, etc. to enhance SEO results


Solicit back links from media and reputable websites through contributed content to increase your domain authority and contribute to enhanced SEO

Contributed Content

Contribute thought-leadership articles to media to earn a backlink and free publicity

Marketing Automation & Drip Campaigns

Assist with building out marketing campaigns in your marketing automation platform to nurture leads on their journey through your marketing funnel in order to turn them into a marketing qualified lead as well as stay in front of current customers to continue to earn their loyalty

Any Combination of the Above as a Fractional Marketing Manager

Stand in for a marketing employee who left, support an existing marketing team, function as your marketing staff, take care of tactical items that you can offload to free up resources

Team Services

Our experienced team members and trusted service partners are dedicated to providing a diverse range of exceptional services that will not only ensure your business or organization is operating at optimal performance, but also help it thrive in a constantly evolving market.

Web Development

New website builds, website enhancements, website redesigns or upgrades for compliance and the best Google score and indexing for SEO

Website SEO

Take an existing site and conduct ongoing SEO for Google ranking utilizing keywords and optimizing the front end and back end of your website


Implement search engine marketing for paid digital advertising such as Google ads, display ads, social media ads, IP address targeting, geofencing and more

Lead Generation Campaigns

Create a combination lead generation campaign that includes your website, social media, email marketing, digital advertising, SEO, and more


Create or update your logo and create brand guidelines including proper color and font treatments for cohesive brand identity

CRM Implementation

Help you select and configure a CRM, sales engagement, and marketing automation platform and manage it effectively

Graphic Design

Any digital design requirements, including business cards, letterhead, images, and marketing materials

Photography & Videography

Creation of professional staff, service and product photography as well as quality videos for training, advertising and awareness