In Episode 16 of The Throughput Manufacturing Show, host Josh McCain welcomes Gina Tabasso, Founder of Barracuda B2B Marketing, fractional CMO, and Lean Six Sigma expert, to unpack how true alignment across commercial teams directly drives pipeline growth, higher win rates, and margin improvement.
The Throughput Manufacturing Show is a free, 60-minute virtual show designed for manufacturing leaders to learn from expert speakers, ask questions, and get real-time feedback from both the speaker and their industry peers. In this session, Gina shares her proven approach to aligning sales, marketing, and operations, especially in organizations where these teams are often out of sync. Drawing from decades of experience inside manufacturing and B2B companies, she explains how misalignment creates waste, damages customer experience, and stalls revenue growth.
You’ll learn:
A clear framework for integrating sales, marketing, and operations
Practical steps to remove friction from your go-to-market strategy How shared KPIs and incentives change behavior and outcomes
Why Sales Level Agreements (SLAs) matter and how to implement them
Proven methods to increase visibility, accountability, and conversion across your commercial engine
Mike and Doug also share real-world examples of successful team alignment, including how shared revenue targets and consistent cross-functional meetings helped their organizations improve execution and results. If you’re a manufacturing or B2B leader struggling with silos, misaligned incentives, or stalled growth, this episode will give you actionable insights you can apply immediately.