“That’s how we’ve always done it” doesn’t just slow innovation, it quietly erodes margin, weakens competitiveness, and disconnects sales, marketing, and operations.
In this strategic episode of The Manufacturers’ Efficiency Webinar Series, Gina Tabasso of Barracuda B2B Marketing brings more than 20 years of experience in B2B growth strategy, industrial marketing, sales alignment, and Lean Six Sigma to unpack why legacy thinking is often the most expensive line item on your P&L.
You’ll learn:
• How outdated processes silently drain profit and cash flow
• Why misalignment between marketing, sales, and operations creates internal friction and lost opportunities
• Where Lean Six Sigma thinking exposes hidden inefficiencies beyond the shop floor
• How to modernize your growth strategy without disrupting what already works
• Why your CRM, data, and buyer journey must evolve with your operations
This isn’t about chasing shiny objects or overhauling your entire company. It’s about identifying the habits, assumptions, and “sacred cows” that are limiting growth and replacing them with data-driven, cross-functional strategy. If you’re a manufacturing leader who wants stronger margins, smoother handoffs, better-qualified leads, and operational clarity, this session will challenge your thinking and give you practical steps to move forward. Because in today’s market, the most dangerous cost isn’t labor or materials. It’s inertia.