Acquiring new customers takes time, money, and resources, but one of your biggest growth opportunities may already be in your customer base. In this Manufacturers’ Efficiency Webinar Series presentation, Gina Tabasso of Barracuda B2B with her partners Rich Bellow of Schooley Mitchell and Matt Wizeman of Focal Point Coaching explores how manufacturers can uncover untapped revenue opportunities, strengthen customer relationships, and grow existing accounts before investing more resources in new customer acquisition.
Learn how to identify opportunities to expand business with current customers, use Voice of the Customer (VOC) insights to better understand their needs, align sales, marketing, and operations around customer satisfaction, and build a more intentional approach to retention and account growth. By focusing on the customers who already know and trust your company, manufacturers can increase revenue, improve customer lifetime value, and create a more sustainable path to growth without simply throwing more money at lead generation.
Whether you’re working to overcome a growth plateau, improve profitability, or make better use of limited resources, this session will help you rethink where your next best growth opportunity may be hiding.