I recently had the opportunity to join Michelle Garrett on her PR Explored video podcast to talk about a topic I see play out with manufacturers all the time: “Waiting Is the Most Expensive Marketing Strategy.”
Too many manufacturers treat lead generation, marketing, and growth strategy as something they can turn on when the pipeline gets thin. The problem is that by the time you realize you need more leads, your competitors may already have the visibility, relationships, content, search presence, and credibility that you need to build. Marketing doesn’t work like a light switch. It takes time to create momentum.
In our conversation, Michelle and I talk about what waiting actually costs a manufacturer, why marketing needs to be happening before you need it, and how taking a more strategic approach can put you in a much stronger position when buyers are ready to make a decision.
If you work with manufacturers, B2B companies, or run one yourself, I think you’ll find this conversation especially relevant. Watch the episode to hear why the best time to start marketing isn’t when you need the leads. It’s well before you need them.