The Throughput Manufacturing Summit was set for August 8, 15, and 22, 2025, and offered three action‑packed days designed for manufacturing professionals seeking operational excellence and market growth. Gina Tabasso of Barracuda B2B Marketing will still deliver two strategic sessions focused on aligning marketing and sales and utilizing Lean Six Sigma to drive revenue growth.
But we heard from people that they wanted to attend all the sessions, not just nine; they couldn’t commit to 3-4 hours on three consecutive Fridays; and if they couldn’t attend all sessions they didn’t want to pay for all three days. So, we pivoted and turned the summit into a weekly webinar series with one session per week for one hour.
Gina brings many years of experience in industrial marketing, Lean Six Sigma, content strategy, CRM implementation, and funnel optimization. Her presentation topics:
- How to Align Sales, Marketing & Operations: Focusing on cross‑functional collaboration to create seamless pipelines and measurable ROI
- Marketing for Manufacturing Growth: Applying Lean Six Sigma principles to marketing tactics to build scalable systems
Attendees will walk away with pragmatic frameworks and proven tools to fill and nurture funnels strategically, not as scattershot tactics, but as structured revenue engines.
Gina has released a series of YouTube Shorts under the Barracuda B2B channel to build interest and provide quick insights:
These short clips demonstrate her ability to communicate valuable ideas in under a minute by inviting viewers to engage further with her sessions.
Why These Sessions Matter
- Methodology Meets Marketing: As a Lean Six Sigma‑trained professional, Gina merges analytical, process‑oriented thinking with creative marketing to deliver real, measurable results.
- Manufacturing Savvy: From welding certification to deep familiarity with CNC, EDM, and robotics, Gina speaks the language of her audience’s industry.
- Funnel Focused: She teaches organizations to treat marketing as a revenue center, not a cost center, by thoughtfully cultivating pipelines from strategy to conversion.