If we’re ever in a room together, don’t be surprised if I start pointing at things and saying, “That was manufactured…and that…and that!”
Seriously—look around right now.
That chair? Manufactured.
Your phone? Manufactured.
Your home, your HVAC system, the carpet beneath your feet, the paper in your notebook, even the zipper on your jacket? All manufactured.
And behind every one of those items is a factory, a line, a team, a process, and a story.
It’s more than supply chains and specs; it’s lives changed (including mine), communities supported, and legacies built.
Plant Tours are my Love Language
There is nothing I love more than a good plant tour. (Well, maybe kittens, marketing, or Lean Six Sigma. But plant tours are definitely at the top of my list.)
Walking the floor, seeing machines in motion, feeling the energy of a team that makes things – that’s where my heart is. I nerd out over CNCs, weld cells, assembly lines, robotics, and even packaging lines. I’ve been welding certified. I’ve run machining, welding, and construction trade publications. I’ve worked with more than 25 manufacturers and distributors, and I’ve seen the magic firsthand.
Every bolt, batch, and barcode has a purpose. And that purpose is growth.
Why I do This Work
For 20+ years, I’ve worked in B2B sales, marketing, and business development, most of it in the trenches of industrial and manufacturing companies. I’ve held in-house roles at 11 manufacturing firms. I’ve completed six Lean Six Sigma projects (Yellow, Green, and working on my Black Belt). I’ve partnered with the Manufacturing Extension Partnership. And I’ve helped brands go from invisible to indispensable.
From strategy to CRM implementations, content creation to SEO, website overhauls to tradeshows, I’ve done it all, and I’m still just as fired up as day one. Moreso even.
Why? Because when manufacturers thrive, everything thrives.
Nerdy. Strategic. Practical. Results-Obsessed.
My clients don’t hire me to “do marketing.” They bring me in when they need a partner in growth.
Someone who:
- Understands the shop floor and the boardroom
- Can align sales and marketing for real ROI
- Builds systems that generate, nurture, and convert leads
- Loves data but speaks plain English
- Creates marketing plans that your team can actually implement
Whether you need a marketing overhaul, a monthly strategy partner, or help wrangling your CRM, tradeshows, or brand voice, I’m here to help you tell your story and get results.
So, Why Do I Love Manufacturing?
Because it was my first job out of college working for a vibration analysis company.
Because it’s the beating heart of our economy.
Because it creates what we touch, use, and rely on every day.
Because someone made that.
And because I get to help the people who make those things grow their businesses and build the future.
If you’re a manufacturer who wants to grow but isn’t sure where to start, or who’s tired of marketing that doesn’t work for your industry, let’s talk. I’ll bring my nerdiness; my close-toed, hard-soled shoes; my jeans and shirt; my safety glasses; and my love for this industry. You bring your story. We’ll build something together.