I didn’t start in strategy. I didn’t start in SEO. I started in content with my boots on the ground, word by word. Over the years, I built the technical, analytical, and strategic skills that turn content into a powerful engine for visibility, credibility, and leads.
That path led me to become a comprehensive SEO expert, not just someone who stuffs keywords into blogs. I’ve handled everything from:
- Claiming and optimizing local business listings
- Managing PR and media relations for high-authority backlinks
- Disavowing toxic backlinks that harm domain authority
- Writing contributed content for industrial trade media
- Developing social media strategies that support search and branding
- And optimizing technical SEO like schema markup, crawlability, and site structure
In manufacturing, as in marketing, agility is everything. Technology evolves. Search behaviors change. Google updates its algorithm (again and again and again). And so must we.
Which brings me to the next evolution I’ve added to my toolbox:
GEO (Geospatial Optimization) is emerging as the next frontier. AI-driven search and mobile behavior are making proximity, location intelligence, and real-world presence more relevant than ever.
Here’s what GEO entails and how it complements, not replaces, traditional SEO:
SEO: Visibility through content and technical performance
- Keywords, backlinks, page speed, UX, authority, structured data
- Organic rankings on search engines
- Website-centric
GEO: Visibility through location and relevance
- Mobile-first optimization and “near me” queries
- Google Business Profile, local citations, maps integrations
- AI-enhanced, intent-driven search tied to physical presence
- Real-time relevance based on where the user is and what they need
SEO and GEO don’t compete. They converge. And, I was doing GEO as part of my SEO strategy long before GEO was a thing or AI was known separately as a thing outside of Google.
Together, they make your business easier to find, more relevant, and more credible whether someone is sitting at a desktop in their office or walking through a facility with a phone in his or her hand. As AI continues to reshape how search works, from semantic understanding to predictive responses, being in the right place at the right time (digitally and physically) is no longer optional. It’s the new baseline.
If you’re not integrating your SEO with GEO strategy and AI-era visibility tools, you’re leaving qualified leads and brand equity on the table. And like on the shop floor, the tools only work as well as the process behind them. I bring Lean Six Sigma thinking to marketing so your strategy doesn’t just look good; it performs.
In my next blog, I’m going to expand on this further and discuss in detail what AI-era visibility tools are. Stay tuned next week!