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marketing funnel buyer journey

Five tips on how to optimize the marketing journey — awareness, consideration, conversion, loyalty, and advocacy

Tip 1: Know Your Target Audience to Create Awareness The first stage of the marketing…

buyer personas

Five tips on how to develop buyer personas for your manufacturing business and use them to improve lead generation and nurturing

Tip 1: Conduct Research to Understand Your Target Audience To develop buyer personas, you need…

SCORE Mentorship helps Barracuda B2B form its business plan and financials

How score mentorship helped me start my business

Check out the interview I did with SCORE about my experience working with a no-cost…

SWOT analysis

Five tips on how to conduct a SWOT analysis and use the results to create a marketing strategy

Tip 1: Define Your Objectives Before conducting a SWOT analysis, it’s essential to define your…

Lean Six Sigma DMAIC for marketing

How manufacturing process improvement strategies apply to marketing

Lean Six Sigma is a methodology that aims to improve processes, eliminate waste, and increase…

branding for manufacturing companies

Five marketing tips that a manufacturing company can use to position itself

Tip 1: Highlight Your Unique Selling Points To position your manufacturing company effectively, identify and…