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cyber security including your marketing tech stack and collateral

Manufacturing at Risk: Securing the Future of Industry

What Does Technology Mean for Manufacturing — and Why are We Failing to Protect our…

Freight trucks being loaded

Shipping and Freight Cost Reduction

You may have already read my blog where I talk about National Utilities Refund audits…

Navigating Manufacturing and Marketing with The Drop In CEO

Navigating Manufacturing and Marketing

I was a guest on Deb Coviello’s Drop In CEO podcast this month where we…

The Manufacturers' Efficiency Webinar Series: Must-Have Marketing Strategies for Manufacturers

Must-Have Marketing Strategies for Manufacturers

The fourth in a webinar series for manufacturers from Jan. 2025 with Gina Tabasso, Barracuda…

The Manufacturers' Efficiency Webinar Series: Why every manufacturing owner needs an exit strategy

The Manufacturers’ Efficiency Webinar Series: Why every manufacturing owner needs an exit strategy

This is the fifth in a webinar series for manufacturers from February 2025 with Matt…

The Manufacturers' Efficiency Webinar Series: Taking Control of Your Shipping Expenses

The Manufacturers’ Efficiency Webinar Series: Taking Control of Your Shipping Expenses

The third in a webinar series for manufacturers from Dec. 2024 with Gina Tabasso, Barracuda…

The Manufacturers' Efficiency Webinar Series: Change Management Essentials

The Manufacturers’ Efficiency Webinar Series: Change Management Essentials

The second in a webinar series for manufacturers from Nov. 2024 with Gina Tabasso, Barracuda…

The Manufacturers' Efficiency Webinar Series: Don't Retreat, Advance!

The Manufacturers’ Efficiency Webinar Series: Don’t Retreat, Advance!

The first in a webinar series for manufacturers from Oct. 2024 with Gina Tabasso, Barracuda…

save money to reinvest in the business to make money

BIG ANNOUNCEMENT: 4 Additional Ways We Help Manufacturers Grow

We have an exciting announcement! In addition to marketing strategy and implementation, we’ve added four…

Why relationships matter: big sisters

Why Relationships Matter

Becoming a Big Sister Before we talk about marketing, I have a very personal story…

B2B companies need marketing

Why B2B Companies Need Marketing

Why B2B Companies Need Marketing Blog 1 in a series of 4 on Must-Have Marketing…

Must-Have Marketing Strategies for Manufacturers

I gave this presentation at an annual marketing conference that included attendees from all industries….

Barracuda fish

Fun Facts About Barracuda (us and the fish)

Why a barracuda you might ask? Well, it’s a nickname give to Gina by one…

Barracuda B2B Marketing sell sheet page 1

Barracuda B2B Marketing sell sheet

marketing funnel buyer journey

Five tips on how to optimize the marketing journey — awareness, consideration, conversion, loyalty, and advocacy

Tip 1: Know Your Target Audience to Create Awareness The first stage of the marketing…

buyer personas

Five tips on how to develop buyer personas for your manufacturing business and use them to improve lead generation and nurturing

Tip 1: Conduct Research to Understand Your Target Audience To develop buyer personas, you need…

SCORE Mentorship helps Barracuda B2B form its business plan and financials

How score mentorship helped me start my business

Check out the interview I did with SCORE about my experience working with a no-cost…

SWOT analysis

Five tips on how to conduct a SWOT analysis and use the results to create a marketing strategy

Tip 1: Define Your Objectives Before conducting a SWOT analysis, it’s essential to define your…

Lean Six Sigma DMAIC for marketing

How manufacturing process improvement strategies apply to marketing

Lean Six Sigma is a methodology that aims to improve processes, eliminate waste, and increase…

branding for manufacturing companies

Five marketing tips that a manufacturing company can use to position itself

Tip 1: Highlight Your Unique Selling Points To position your manufacturing company effectively, identify and…

Graphic depicting Business Growth with rising arrows.

Not right now, but maybe later

Sustainable growth strategies are more important than lead generation for this machine manufacturer….