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Why relationships matter: big sisters

Why Relationships Matter

Becoming a Big Sister Before we talk about marketing, I have a very personal story…

B2B companies need marketing

Why B2B Companies Need Marketing

Why B2B Companies Need Marketing Blog 1 in a series of 4 on Must-Have Marketing…

Must-Have Marketing Strategies for Manufacturers

I gave this presentation at an annual marketing conference that included attendees from all industries….

Barracuda fish

Fun Facts About Barracuda (us and the fish)

Why a barracuda you might ask? Well, it’s a nickname give to Gina by one…

Barracuda B2B Marketing sell sheet page 1

Barracuda B2B Marketing sell sheet

marketing funnel buyer journey

Five tips on how to optimize the marketing journey — awareness, consideration, conversion, loyalty, and advocacy

Tip 1: Know Your Target Audience to Create Awareness The first stage of the marketing…